Trust is the word as Cisco positions for growth in Europe

Trust is what Cisco is building into the infrastructure itself, styling its Cloud Control platform as an enterprise moat, protecting organizational IP. The network security that Cisco’s portfolio can provide is where the golden eggs of growth are to be found. Cisco recently ran its EMEA analyst event to discuss how its strategy is being received in the region.

While it is well-known that Europe’s attitude to AI regulation differs from the US, Cisco’s President of the EMEA region, Gordon Thomson, explained that differences are also found in the ways that the region want to take delivery of AI infrastructure. He said that originally Cisco had thought that it could insert the technology it has developed for hyperscalers and neocloud providers into enterprise customers’ stacks, but actually customers want a full-stack deployment.

To meet this need, Cisco recently announced a global partnership with Supermicro to deliver pre-integrated, rack-scale AI infrastructure – combining…