Treasury Wine Estates relies on digitalization, data and AI

Treasury Wine Estates, best known for its Penfolds brand, is embarking on a large-scale transformation in which the introduction of digital, data and AI solutions will be “key drivers”.

The company, which is calling the transformation “Ascent,” unveiled the project’s five pillars at its investor day on Thursday, one of which is dedicated to digital, data and AI.

CEO Sam Fischer said the overall intent is to “create clear accountability, enable faster decision-making, align our portfolio with customers and consumers, and achieve greater efficiency by reducing duplication, streamlining processes and….”