TransUnion (TRU) Valuation Check After New Google YouTube Attribution Partnership

TransUnion (TRU) Valuation Check After New Google YouTube Attribution Partnership

By Simply Wall St
Publication Date: 2026-05-23 18:12:00

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TransUnion (TRU) has drawn fresh attention after announcing an industry first collaboration with Google that brings YouTube measurement into its Multi Touch Attribution solution, giving marketers a unified view of how video ads tie to business outcomes.

See our latest analysis for TransUnion.

Despite the YouTube measurement rollout and recent dividend affirmation, TransUnion’s share price return is down 15.2% year to date and the 1 year total shareholder return is down 14.65%, while the strong 7 day share price return of 6.64% hints at improving short term momentum.

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With TransUnion’s shares down over the past year despite revenue and net income growth, but trading below some analyst targets and an estimated…