This year, everyone wants AI to shop for you – Perplexity announces its own assistant, too

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This year, everyone wants AI to shop for you – Perplexity announces its own assistant, too

By Tsveta Ermenkova
Publication Date: 2025-11-26 11:03:00

Once it finds options, the assistant organizes them into clean product cards that break down the pros and cons, include key details from reviews, and highlight helpful guides.

And if you spot something you like, you can purchase it directly through the assistant using PayPal. This “Instant Buy” option works with any store that accepts PayPal, making the checkout process seamless.

We are building for the next era of commerce by connecting PayPal’s trusted payments and buyer protection directly to AI-powered shopping. Our collaboration with Perplexity is the opening act of PayPal’s innovation in commerce for the agentic era. This is the continuation of our decades-long commitment to make AI-driven commerce seamless and interoperable across every platform.

– Michelle Gill, General Manager, Small Business and Financial Services, at PayPal, November 2025

If you’re worried this bypasses retailers, it doesn’t. Apparently, merchants still control the essential parts of the shopping experience – they know who their customers are, handle returns, cultivate loyalty, and maintain the post-purchase relationship, just like they would on their own websites.To get people trying the feature, Perplexity and PayPal are running a promo: from November 25 to December 1, 2025, first-time purchases made through PayPal in Perplexity will get 50% back, up to $50.

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