This photo looks harmless. It’s actually the catch in a costly “reverse scam”

This photo looks harmless. It’s actually the catch in a costly “reverse scam”

By Maddison Leach
Publication Date: 2026-04-11 20:02:00

Exclusive: It looks like a normal photo of damaged makeup, but Tanielle Jai’s alarm bells went off when she saw it.

This forced her to rework her returns process, which is how she took the photo.

A photo of a cream bronzer that Tanielle Jai believes has been altered by AI. (Included)

The customer who sent in the product stated that the bronzer he ordered was damaged in transit and requested a full refund.

But Jai noticed some discrepancies, such as the cream product appearing runny and crumbly at the same time.

“The formula we have just couldn’t do it physically,” Jai told nine.com.au.

“We also ran the image through AI detection websites and it came back as a complete fake.”

She asked the customer for a video of the damaged makeup, which she sent to her.

However, Jai said there were discrepancies here too, leading her to believe that both the photo and video had been altered with AI to fraudulently claim a replacement or refund.
A screenshot from the video sent by the customer, which Jai also suspected was manipulated by the AI.
A screenshot from…