By Emily Stewart
Publication Date: 2026-08-11 08:22:00
Damian Mansell was stunned to see what Google was saying about his nascent business. When he searched for reviews of The Plastics Shed — the online building-plastics supplier he incorporated at the start of 2025 — the platform’s AI overview said customer feedback was “overwhelmingly negative.” It listed complaints about delayed deliveries, lying staff, and damaged products. While the company had some positive feedback, the summary said, its poor customer service was a “significant recurring issue.” The good news: The reviews weren’t actually about Mansell’s company. They appeared to be for competitors and companies that sold actual plastic sheds. The bad news: He had no idea what to do about it.
Mansell, who lives in the UK, says. “I can see how that happens, but why should it happen with Google?” Mansell, who lives in the UK. “I mean, obviously, the forefront of AI technology.”
To make matters worse, Mansell was paying Google about £700 a…
