By Maddison Leach
Publication Date: 2026-04-22 19:33:00
Exclusive: Small businesses that jump on a seemingly innocuous celebrity AI trend could find themselves in trouble with companies like the following Prince Harry And Meghan.
Dozens of Australian brands postedAI generated images from the royals “visiting” their stores or sampling their products for fun during their Australian tour last week.
However, a consumer rights expert said the posts may breach Australian Consumer Law.
Luke, owner of Nina’s Cucina in Melbourne, jokingly shared an AI image of the royals eating at the cafe after seeing other eateries do the same.
The Instagram post was viewed more than 800,000 times.
Most people knew immediately that it was AI, but some were fooled, at least at first glance.
“We received calls from Canada, from relatives over there who were upset that we hadn’t told them the royals would be visiting our store,” Luke told nine.com.au.
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