By Ellen Cushing
Publication Date: 2026-05-03 12:00:00
The good news, at least for me, is that the computer thinks I have a nice personality. According to an app called MorphCast, in a recent meeting with my boss, I was generally “amused,” “determined,” and “interested,” although — sue me — occasionally “impatient.” MorphCast claims to use AI to gain insights into the depths and moods of human emotions. It turned out that my affect was “positive” and “active,” as opposed to negative and/or passive. My level of attention was reasonably high. The AI also told me that I was wearing glasses – a revelation!
The bad news is that software now claims to use AI to gain insights into the depths and vagaries of human emotions, and it’s coming to watch you. If you haven’t already, Morphcast, for example, has licensed its technology to a mental health app, a program that monitors the attention of schoolchildren, and McDonald’s, which launched an advertising campaign in Portugal that scanned the faces of app users and offered them…
