As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development.
In recent months, tech giants and startups alike have released new “deep research” tools that are already helping teams within holding companies and indie shops to move faster, think deeper and deliver better work. Agencies are integrating the capabilities across strategy, media, creative, and comms teams — with some…
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https://digiday.com/media/the-rise-of-deep-research-how-agencies-are-using-ai-for-strategy-content-and-client-pitches/
