The Power of Listening: Building Community through Co-Design

For more than a year, we’ve been laser focused on building and launching the Cisco 360 Partner Program. With that goal now in reach, it’s clear we built much more than a new program with a new name – we built a new community.

We have more than 40,000 partners that are more committed, more invested and more ready to serve our joint customers. We’ve been on a bold transformation journey together. Looking back there were three key elements of our approach that changed our relationship with partners:

• Listening
• Co-design
• Collaboration

Listening Leads to Change 

We asked our partners to tell us what they thought about transforming a decades-old partner program into the new Cisco 360 Partner Program — and we committed to listening deeply, intentionally, and consistently.Listening requires action on both sides. When partners spoke, we had to hear and digest their feedback. It required us to have honest conversations internally about what needed to change and the courage to…