By Rob Enderle
Publication Date: 2025-11-21 20:45:00
The automotive world is no stranger to resurrections, but few are as long-awaited or as stylistically bold as the return of Lancia. Lancia, once the titan of rally stages and the purveyor of Italian elegance, has spent the last few years in a dormant state, largely confined to the domestic Italian market. However, under the direction of Stellantis, the brand is awakening. The alarm clock? He Lancia Pu+Ra HPEa concept car that serves not only as a design study, but as a “manifesto” for the next ten years of the brand. It’s a vehicle that attempts to unite a century of history with a radical electric future, combining the nostalgia of the Stratos with the comfort of high-end Italian furniture.
Definition of “Pu+Ra”: a new design language
The name itself, Pu+Ra HPE, is a code that reveals the philosophy of the car. “Pu+Ra” means “Pure” and “Radical”, the two pillars of Lancia…
