The Great Pivot: How Hollywood Studios Are Moving Beyond AI Experimentation

CULVER CITY – Three years ago, Hollywood executives sat silently in the audience at AI on the Lot, a conference on AI’s place in the media industry furiously taking notes while independent filmmakers shared their experiments with artificial intelligence tools. This year, Amazon Studios executives took the stage publicly on Thursday to discuss how they’re using generative AI — a milestone that signals the entertainment industry’s dramatic shift from fearful observer to active…