The clever way that Domino’s is making AI feel more real — and better at taking your pizza order

The clever way that Domino’s is making AI feel more real — and better at taking your pizza order

AI is finding its voice — and using it to take your weeknight pizza order.

Restaurants, including Domino’s and Wingstop, have used voice AI assistants for years to chat with customers on the phone and take their orders. Lately, though, they’ve been finessing those assistants by adding region-specific accents, adjusting their tone, and making other changes that make them more natural for customers to converse with.

“If someone hears a really off-putting,…

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https://www.businessinsider.com/domios-using-ai-make-ordering-from-a-bot-feel-real-2025-5