The ‘bias machine’: how Google tells you what you want to hear

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Serenity Strull/ BBC A hand holding a computer mouse and clicking on a search bar (Credit: Serenity Strull/ BBC)Serenity Strull/ BBC

(Credit: Serenity Strull/ BBC)

“We’re at the mercy of Google.” Undecided voters in the US who turn to Google may see dramatically different views of the world – even when they’re asking the exact same question.

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https://www.bbc.com/future/article/20241031-how-google-tells-you-what-you-want-to-hear