As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI.
Last week, Google debuted an experimental “AI Mode” for search to let users ask follow-up questions. The feature, powered by the company’s new Gemini 2.0 model, will provide answers, real-time information, multimodal answers, and links within AI Overviews. The feature also uses Google’s ranking system from its knowledge graph with…
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https://digiday.com/marketing/the-battle-for-ai-search-bars-is-becoming-more-conversational/
