By Liz Flora
Publication Date: 2026-01-13 05:30:00
San Diego resident Vanna Jimenez became a beauty influencer by accident. A year ago, she started posting her morning routines on TikTok and Instagram from her tiny antique bathroom.
While she initially focused on her love of 1960s fashion, her skincare and makeup—artfully laid out on a silver tray filled with coffee, jewelry, toothpaste, books, and accessories—quickly gained followers and the attention of beauty brands. Chanel Beauty enthusiastically commented on one of her posts and sent her products. Others like Haus Labs and Shark followed suit, hoping their offerings would end up in chaos.
“The whole sink aesthetic is trendy because it’s relatable,” Jimenez said.
What seemed like an impromptu outtake tapped into a broader trend of influencers and brands embracing chaos. Scroll through the social media feeds of almost any cool-girl beauty brand, and you’re more likely to come across a crowded sink shot than the once-popular, meticulously styled…
