The AI race may be decided by financing—not just better chips | Fortune

The AI race may be decided by financing—not just better chips | Fortune

By Diane Brady
Publication Date: 2026-10-09 10:00:00

Good morning. Will winning the AI race come down to creating better chips or creating financial ties that make customers harder to lose? 

This week brought more evidence that the competition in AI extends beyond technology into financing. Broadcom has reportedly held talks to raise around $30 billion in debt to help OpenAI buy chips they are developing together, following a similar $35 billion Anthropic deal and another $60 billion package in the works for Anthropic and others. Nvidia recently partnered with six finance firms to mobilize over $500 billion in third-party capital to finance customers’ AI infrastructure; it has direct stakes in AI companies valued at almost $100 billion. Meanwhile, AMD has offered OpenAI and Meta warrants for up to 320 million shares at a penny each to give those customers a stake in its success.

These playbooks are not new. Manufacturers like General Motors and General Electric have long helped customers buy their products through financing…