By Catherine Knowles
Publication Date: 2025-11-23 21:12:00
Companies often find themselves caught between two competing narratives. On the one hand, there is the relentless hype that AI will revolutionize everything overnight. On the other hand, skepticism is growing as companies struggle to translate AI investments into measurable returns.
This gap is highlighted by recent research results. A July 2025 MIT study found that 95% of AI deployments in companies do not add value. Meanwhile, a report published in October 2025 by The Wharton School found that 75% of business leaders report a positive return on investment (ROI) on their AI investments. Less than 5% say returns were negative.
As Muhammad Alam, Member of the Executive Board of SAP SE, Product & Engineering, confirmed, the truth lies somewhere in the middle and there are concrete ways companies can increase the value they derive from AI initiatives.
When AI doesn’t exist in a silo, it creates more value
The architecture before AI implementation is of great importance…
