Telstra boss says AI’s new frontier is conquering the ‘secret sauce’

Telstra boss says AI’s new frontier is conquering the ‘secret sauce’

By Tess Bennett
Publication Date: 2026-06-02 01:30:00

Telstra CEO Vicki Brady says the next big shift in how companies approach artificial intelligence will be to capture and leverage human-to-human interaction rather than simply processing massive amounts of data.

The country’s largest telecom provider has been working to overhaul its business to capitalize on the AI ​​boom, now using automated processes for everything from answering customer questions to remotely turning modems off and on to troubleshoot connection problems.

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