By Tom McIlroy,Josh Butler
Publication Date: 2026-04-28 02:06:00
Anthony Albanese has urged Google, Meta and TikTok to make deals with Australian media outlets to avoid a dedicated 2.25% levy on local revenues, warning digital giants should not be able to exploit the work of journalists to boost profits.
But tech giants Google and Meta have criticised the government’s change. Google rejected the need for the reform and was scathing Labor didn’t include AI platforms, while Meta – which manages Facebook and Instagram – said the government’s position was “simply wrong”.
“A government-mandated transfer of wealth from one industry to another, with no connection to the value exchanged, will not deliver a sustainable or innovative news sector,” a Meta spokesperson said.
Releasing an exposure draft for the government’s news bargaining incentive (NBI) scheme on Tuesday, the prime minister said platforms could avoid the levy by signing new deals with publishers to pay for news content, and even greater offsets for making deals with…