Nigel Farage, leader of the UK Reform party, has accused Google of electoral interference after the company blocked the party’s advertising accounts. One ad was removed for a policy violation, although it is unclear which specific policy was violated. Google’s advertising policies include guidelines on political content and inappropriate content, requiring ads to be from … Read more
Google Ads is making changes to its EU user consent policy, impacting advertisers using Customer Match lists for personalized ads in the European Economic Area (EEA). This update is in line with the increasing privacy regulations in Europe and Google’s commitment to compliance. Advertisers are now required to explicitly share the consent signals received from … Read more
/cdn.vox-cdn.com/uploads/chorus_asset/file/25460923/lcimg_9114620e_8a08_4ad2_a176_4f75047ffcb8.jpeg?w=1200&resize=1200,628&ssl=1 "The Future of Microsoft’s Operating System, Surface Devices, and Advertisements: Insights from the New Windows Chief")
Pavan Davuluri, the new head of Windows at Microsoft, is leading the charge in announcing the company’s transition to Arm-powered chips and its Big AI-powered PC ambitions. With the potential to revolutionize how computers are used, Davuluri’s vision for Windows and Surface includes integrating AI features like Copilot Plus PCs to enhance user experiences. In … Read more
Google Search is set to become even more difficult to use as the company introduces shopping ads into its AI Overviews feature, further cluttering search results with sponsored content. This move is seen as a way for Google to monetize its AI offerings and protect its search advertising revenue against the threat posed by chatbots. … Read more
Google recently launched AI Overviews in Search and now they have announced that ads will soon be integrated into this feature. During the Google Marketing Live event on May 21, Google revealed new ways for advertisers to utilize AI in their ads, with one of the announcements being the addition of online ads to AI … Read more
In an exclusive interview during the World Federation of Advertisers’ Global Marketer Week, Jonathan Adashek, senior vice president of marketing and communications at IBM, discussed the company’s focus on cutting-edge technologies like artificial intelligence and hybrid cloud solutions. These tools have the potential to revolutionize marketing and business in the near future. Adashek emphasized the … Read more
Google is set to introduce advertisements in its AI Overviews feature, which provides AI-generated summaries for specific queries. The company shared more details about the upcoming ads in a recent blog post, revealing that they will soon start testing search and shopping ads in AI digests for US users. Advertisers do not need to take … Read more
Alphabet-owned Google announced on Tuesday that it will be testing search and shopping ads in its AI-generated responses in the US. This comes shortly after the company introduced the AI Overviews feature at its annual I/O conference. This move by Google reflects the increasing importance of AI technology in shaping the future of online advertising. … Read more
Google is conducting a trial of a new advertising approach in its Search platform, using AI to assist consumers in making complex purchasing decisions. This experiment aims to leverage Google’s AI capabilities to provide personalized advice and recommendations based on user-specific needs and context. The goal is to enhance the ad experience and guide users … Read more
Google has decided to pay the full amount of damages proposed by the US government in order to avoid a risky jury trial in a case brought by the Justice Department targeting its alleged monopoly in the digital advertising market. The Department of Justice sought monetary damages on behalf of government entities that were allegedly … Read more