Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –…
Tag: AdExchanger
The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month | AdExchanger
Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will…
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments | AdExchanger
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust…
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house…
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchanger
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but…
Episode 300: Saying Goodbye to The Oracle Advertising Era | AdExchanger
The Great History podcast is celebrating its 300th episode, looking back on significant moments in the history of the advertising…
The Decline of Oracle’s Advertising Business Uncovered Inside | AdExchanger
Oracle, a significant player in the advertising data industry, has decided to shut down its advertising division. This division had…
Criteo: The Privacy Sandbox Is Not Ready to Launch, But Google Could Speed Up the Process with Certain Changes | AdExchanger
Criteo conducted tests on the Chrome Privacy Sandbox and found both good and bad news. The bad news is that…