Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite,… Article Source https://www.adexchanger.com/programmatic/forresters-ssp-wave-lists-the-top-10-ssps-with-google-at-the-bottom-really/
Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will vaporize, and humanity will cease to exist, save for the super-rich and their chattel living in terraformed space colonies. But until… Article Source https://www.adexchanger.com/privacy/the-cma-wants-updated-privacy-sandbox-commitments-from-google-by-next-month/
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective… Article Source https://www.adexchanger.com/platforms/google-and-the-doj-recap-their-cases-in-the-countdown-to-closing-arguments/
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the… Article Source https://www.adexchanger.com/publishers/how-dpg-media-built-its-own-mostly-google-free-ad-platform/
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom… Article Source https://www.adexchanger.com/data-driven-thinking/google-antitrust-drama-why-youtube-will-thrive-no-matter-the-verdict/
The Great History podcast is celebrating its 300th episode, looking back on significant moments in the history of the advertising industry. One key moment was Oracle’s acquisition of Grapeshot, a major advertising technology company, which marked a significant milestone in the field. However, just six years later, Oracle’s advertising business took a hit and faced … Read more
Oracle, a significant player in the advertising data industry, has decided to shut down its advertising division. This division had included Datalogix, Grapeshot, Moat, and BlueKai, all well-respected components. The decision came suddenly, leaving many current and former employees surprised and disappointed. The company did not inform Oracle Data Cloud (ODC) employees in advance of … Read more
Criteo conducted tests on the Chrome Privacy Sandbox and found both good and bad news. The bad news is that if Google were to implement the current version of Privacy Sandbox, publishers would see a 60% decrease in ad revenue. However, the good news is that Privacy Sandbox could be a viable alternative if major … Read more