By Mumbrella staff
Publication Date: 2026-04-23 22:43:00
Taboola has launched a new AI-driven tool, Realize+, that allows advertisers to automate the majority of their campaign management on the platform.
Taboola (NASDAQ:TBLA), a global leader in scalable performance for advertisers, today announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.
Realize+ is an agent system that helps performance marketers drive more conversions beyond search and social. It continuously makes and executes campaign decisions, helping to achieve incremental results while reducing manual effort.
Taboola estimates that around 80% of marketers would increase their investment in the open web if it offered automated, AI-powered campaign solutions sourced from the walled gardens. Additionally, nearly 86% say they would devote up to a quarter of their performance budget to the open web if such features were available*.
Realize is a technology platform that helps advertisers drive results at scale,…