Google tightens Customer Match rules, warns advertisers about privacy Search Engine Land Article Source https://searchengineland.com/google-tightens-customer-match-rules-448204
Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK, Nov. 4, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,… Article Source https://finance.yahoo.com/news/ias-launches-curation-google-ad-160000123.html
Google tests new AI tool for large advertisers Search Engine Land Article Source https://searchengineland.com/google-tests-ai-tool-large-advertisers-447835
Political advertisers spent more than $619 million on Google and Meta from the start of 2023 until the end of August in 2024, according an analysis by the Brennan Center, OpenSecrets, and the Wesleyan Media Project. Of the ad buys for specific… Article Source https://www.mediapost.com/publications/article/400394/political-advertisers-spent-619m-on-google-and-me.html
Oracle’s advertising business is closing down at the end of September, leaving advertisers with a tight timeline to figure out their next steps. Established rivals like DoubleVerify and IAS are expected to benefit the most from Oracle’s exit, but there are other vendors to consider as well. Some marketers see this as an opportunity to … Read more
Google is introducing local services ads on its Maps app for iOS users in an effort to help advertisers generate more leads directly from the navigation platform. This expansion aims to target highly intentional users actively seeking nearby services, potentially boosting lead generation for advertisers. The process involves Google automatically creating and displaying ads on … Read more
Google recently launched Accelerate with Google, a new marketing resource center aimed at helping advertisers enhance their campaigns with AI tools. This initiative is part of the “Summer of AI Essentials” program, which focuses on providing advertisers with resources related to AI Essentials for advertising products like Search and Performance Max. Accelerate with Google will … Read more
Advertisers shared their thoughts on Google Marketing Live 2024, with mixed feelings about the various AI updates. While some found the Performance Max updates positive, others expressed frustration at the lack of focus on B2B. Amalia Fowler from Good AF Consulting noted that automation and AI are prevalent in today’s marketing landscape, emphasizing the need … Read more