Stranger Ads? Netflix Ads Leader Explains How AI Puts Brands in the Worlds of Its Shows

When Emily Cooper is the one pitching advertisers, things are clearly going trés magnifique.

Netflix’s third upfront week event, held last week at the Perelman Performing Arts Center in New York, included announcements that its ad tier had grown to 94 million monthly active users globally, the introduction of new AI-powered formats the put brands in the worlds of shows like Wednesday and Stranger Things, and a cameo by Lily Collins’ character from Emily in Paris pitching advertisers on…