By YEHUDA SHARONI
Publication Date: 2026-11-04 11:10:00
The annual ShoppingIL initiative, spearheaded by Google Israel, showcases 3,000 domestic businesses spanning diverse sectors. Reflecting a surge in local entrepreneurship, 16% of participating ventures were established since the outbreak of the war, while approximately one-third manufacture their goods directly in Israel.
About half of the merchants participating in this year’s event are micro-businesses employing fewer than five workers. Concurrently, 3% of participating businesses are at risk of closure and fighting for survival.
This year’s lineup spans retail brands, electrical chains, fashion outlets, food manufacturers, and automotive importers. Among the participants, the Histadrut’s “Beyachad Bishvilcha” (Together For You) members’ club is offering discounts on home products, athletic brands, coffee machines, and more, with prices starting at NIS 22.
While Google’s event fires the opening salvo for the shopping season, a succession of global sales events is set to follow:…
