By Carol Schroeder
Publication Date: 2026-10-12 18:04:00
Learn how retailers can optimize their Google Business Profile to boost online visibility, connect with local shoppers and help customers find their store.
According to Google, about 4,000 people have interacted with my store’s profile on that platform in the past six months. More than a thousand of them were looking for directions – which shows the importance of being accurately represented on Google (and Apple) maps.
But it’s important to remember that just because your shop is shown on an online map doesn’t mean that the information that accompanies that pin is correct. You need to actively “claim” your business in order to provide and edit the info shown. This is actually a wonderful opportunity to make your store hours and other key information available – but it’s only of value to potential customers if it’s accurate.
Claiming your business profile on Google starts on this web page, where you can sign up to take control of how your store appears on both…
