Sony raises PS5 prices by $100 as AI and Iran war drive up memory chip costs

Sony raises PS5 prices by 0 as AI and Iran war drive up memory chip costs

By Guardian staff reporter
Publication Date: 2026-03-27 19:08:00

Sony is raising prices for its PlayStation 5 consoles worldwide, including by $100 in the US. This is the second price increase in less than a year as the entertainment giant struggles with rising costs for key components such as memory chips.

The tech industry’s race to build artificial intelligence infrastructure has pushed memory makers to favor higher-margin data center chips, tightening the supply of consumer devices like the ones Sony sells.

The updated US pricing, effective April 2, is $649.99 (was $549.99). The digital edition now costs $599.99, while the high-end PS5 Pro costs $899.99. Prices for the PlayStation Portal remote player are also increasing from $199.99 to $249.99.

Similar increases will take effect across Europe and Japan after the company carried out a “careful assessment” of increasing cost pressures in global supply chains.

The Iranian attack on Qatar’s natural gas export facility last week forced it to close and threatened…