By Somantra AI
Publication Date: 2026-08-14 13:00:00
Sydney, Australia, Aug. 14, 2026 (GLOBE NEWSWIRE) — Somantra, a Sydney-based AI search brand visibility and Answer Engine Optimisation (AEO) platform, today launched the Somantra Brand Engagement Score. The Brand Engagement Score is a metric that measures how deeply and favourably an AI search conversation engages with a brand’s specific claims, differentiators and evidence, rather than whether the brand was named at all. To learn more visit https://somantra.ai/brand-engagement
Buyers in high-consideration categories now research vendors through multi-step conversations with those engines rather than through a single query. That shift has left brand teams without a way to know whether an AI response treats their positioning as substantive enough to elaborate on, quote specifics from and return to across follow-up questions in the same session, or whether the brand is a passing mention listed alongside competitors. Most AI visibility tools stop at citation frequency, a volume measure never built to assess persuasion.
“Citation gets you in the room, but it doesn’t tell you if anyone in the room is actually listening to what you’re saying,” said Arun Prasad, Founder of Somantra. “Engagement is what predicts whether a buyer walks away from an AI conversation with your differentiators lodged in their head, or whether you were a name that flew past on the way to a competitor’s evidence. For B2B categories with long research cycles, that is the signal that shows up three…