Solving AI customer problems at Woolworths is a matter of semantics

Woolworths is introducing semantic search functionality to its online shopping portal to address a trend that is seeing consumers increasingly use e-commerce sites as problem-solving tools.

Semantic search is a subset of AI technology that uses advanced mathematical techniques and natural language processing to uncover the intent behind online queries and generate results instead of relying on traditional keyword matches.

Speaking at Elastic’s Elasticon Tour in Sydney, Meredith Murphy, Head of Product at Woolworths Experience, said customer use of the portal has now progressed…