Shop 'til you bot: Google, OpenAI, and the race to build agentic commerce

Shop 'til you bot: Google, OpenAI, and the race to build agentic commerce

By Elizabeth Segran
Publication Date: 2026-05-07 10:00:00

Control shopping, control the world. How leaders at Google and OpenAI are thinking about the AI-powered future of shopping—and when it’ll be here.