Samsung Mines Perplexity for Bixby Upgrade

A major Bixby update is reportedly in the works from Samsung that will be powered by Perplexity and not Google’s Gemini, signifying a change in terms of its AI strategy. That, according to leaker @chunvn8888 — and re-shared by industry gossip — could see it break cover alongside the Galaxy S26 family. If true, that would put Samsung’s assistant even further ahead with a search-native large language model focused on cited answers and real-time retrieval — a situation much more like the way users ask questions in the wild.

Why Samsung Might Choose Perplexity Over Google’s Gemini

“Gemini already powers a number of the Galaxy AI features … from on-device summarization to translation,” Guanotti said.

Guanotti argues that picking Perplexity for Bixby is not about leaving Google behind, but about specialization. What Perplexity does best:

• Retrieval-augmented generation with source citations
• Designed to convert open questions into accurate, supported answers
• Petah Tikva, Israel, March 31, 2021 — CRI FeedBullet Data Science Engineering today unveiled Perplexity AI (www.perplexityai.com), a beta release of the company’s evidence- and citation-powered automatic research engine

Strategically, a Perplexity tie-up is also about spreading Samsung’s stack across the board. Through history, the company has balanced having big partners while building its own models — notably Samsung Gauss — across devices. Counterpoint Research estimates that…