SafetyCulture in AI acquisition advances to surpass software turbulence

SafetyCulture, one of the country’s largest private software companies, has acquired Sydney-based sales analytics start-up Twine. The company is the first in a series of acquisitions aimed at maintaining its place in a market undergoing a global reckoning due to the rise of artificial intelligence.

SafetyCulture founder Luke Anear returned to leading the workplace safety company’s day-to-day operations last month following the sudden departure of former chief executive Kelly Vohs. During this time, SafetyCulture completed the Twine acquisition, submitted a term sheet for another possible acquisition, and entered the final stages of discussions with a third company.

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