By Joe McKendrick
Publication Date: 2025-11-29 04:09:00
There is a responsible approach
getty
Responsible AI is not just a feel-good thing, nor is it just a litigation avoidance strategy. It is a growth strategy. It delivers tangible results.
That’s the word from a recent PwC survey in which 310 business leaders endorsed responsible AI as part of their AI efforts. The majority, 58%, cite improved returns on AI investments, while 58% credit responsible AI for improved customer experiences. At least 55% say it helps with innovation, and a similar number see improved cybersecurity and data protection.
The challenge is to scale responsible AI. Half of leaders (50%) say it is difficult to translate principles into scaled and operational processes, and just as many face cultural resistance to change. 38 percent struggle with limited budgets or resources.
Around six in ten respondents (61%) to a recent PwC survey say that responsible AI is actively integrated into core operations and decision-making processes.
There are…