Amazon Web Services quietly rewrote the economics of transactional email on July 21, 2026, when it retired the flat $0.10-per-1,000 Simple Email Service rate for new accounts and replaced it with tiered Essentials, Pro, and Enterprise plans. That single pricing change forced a fresh round of comparisons between the three services developers actually reach for when an app needs to send a password reset, an invoice, or a marketing digest: Resend, Twilio SendGrid, and Amazon SES. Each one now sits at a different point on the cost, control, and developer-experience spectrum, and picking wrong can mean paying nine times more per email than necessary or losing days to a clunky integration.
https://tech-insider.org/resend-vs-sendgrid-vs-amazon-ses-2026/
