The PR industry needs to realize that it cannot continue to reach its target audiences if it remains hyper-fixated on the same old channels.
As journalists look for new ways to showcase their work and break away to new platforms, PR pros will need a lifejacket to navigate the ever-growing number of distribution channels, form better media relationships and hunt for the right opportunities in a sea of irrelevant ones.
It’s time we recognized what PR is best at and where to…
Article Source
https://www.prnewsonline.com/reconnecting-with-journalists-amid-ai-and-information-overload/
