By Catherine Knowles
Publication Date: 2025-11-27 21:16:00
Prophet has launched Prophet AI, a new artificial intelligence agent that enables companies to access real-time marketing and business insights through conversational queries. The new offering aims to transform complex modeling into actionable answers and allow users to query detailed simulations of their organizations.
Data-driven modeling
Prophet AI works by directly interacting with a detailed mathematical model – or digital clone – of each organization using the platform. Each user question prompts the system to run new simulations that reflect both historical and predicted business behavior. Unlike tools based on analysis of past results, Prophet AI is able to recalculate results using the platform’s live digital reconstruction of the company.
The platform’s unified model includes factors from marketing, pricing, operations, supply chain and external market conditions. This allows companies to simulate a variety of…
