Primark fashions cloud future with Broadcom – Home of Direct Commerce

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark understands the value that speed, agility and scalability bring. The company relies on and takes action based on daily…