The term “disruption” has been associated with positive change in the technology sector, particularly with the rise of AI. While AI has brought opportunities for automation and faster decision-making, recent developments such as Broadcom’s acquisition of VMware have raised concerns among channel partners. The deal has led to changes in product offerings and licensing models, causing uncertainty for partners and customers.
Broadcom’s previous acquisitions of CA and Symantec have shown a pattern of stifled innovation and reduced customer support, further raising doubts about the future of VMware under Broadcom’s ownership. Distributors are also concerned about turnover and the potential impact on relationships and market engagement.
Partners are now seeking alternative solutions that offer flexibility and strong support options in the face of the unknown future post-acquisition. A multi-vendor approach is seen as a pragmatic strategy to minimize risk and ensure adaptability in a changing landscape.
As the IT industry continues to evolve, partners must balance new technologies like AI and Kubernetes with the need to support legacy applications. The channel’s role is to advise and assist customers, providing a range of deployment options to suit different preferences and ensure license portability for future changes.
Mergers and acquisitions have become common in the technology sector, but partners can be caught off guard by sudden and significant changes like those seen with Broadcom-VMware. VMware‘s legacy as an IT pioneer is now facing challenges amidst the uncertainty brought about by the acquisition, highlighting the importance of proactive action by partners to navigate the evolving landscape.
Article Source
https://www.itpro.com/cloud/virtualisation/channel-partners-need-to-brace-for-change-as-broadcoms-VMware-deal-leads-to-some-sharp-turns
