Plaid Updates Identity Verification Product to Combat Generative AI-Powered Fraud | PYMNTS.com

Plaid has updated its identity verification (IDV) product to counter the threat posed by fraudsters who use generative artificial intelligence.

New features added to the product include deepfake and synthetic media detection, facial duplicate detection to catch repeat fraud attempts, age estimation to flag impersonation risks, and risk-based flows that adapt in real time to streamline trusted users and escalate high-risk ones, the company said in a Tuesday (May 13) blog post.

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