By The Jerusalem Post | JPost.com
Publication Date: 2026-03-04 18:15:00
Samsung is not waiting for the main stage at Unpacked to clarify where it is headed in the age of artificial intelligence. The company announced that its next flagship devices will offer Perplexity as part of an expansion of support for multiple AI agents within the Galaxy AI system. This is not merely a cosmetic addition, but a deep integration: Perplexity’s agent will operate in synchronization with Samsung’s built-in applications, including Samsung Notes, the Clock, the Gallery, Reminders, and the Calendar.
This move indicates a conceptual shift at Samsung. Instead of relying on a single engine, the company seeks to become a kind of “orchestrator,” as defined by Won-Joon Choi, President and Head of the Research and Development Division at Samsung Mobile. According to him, the goal is to provide users with flexibility and choice in performing tasks, while connecting different forms of artificial intelligence into one continuous and natural experience.
The technical details revealed so far shed light on how it will operate: Users will be able to activate the agent through a dedicated voice command – “Hey Plex” – or via physical shortcuts on the device. This integration raises interesting questions regarding the future of Bixby, Samsung’s veteran assistant that is itself undergoing a significant refresh, and how the two will coexist side by side within the user interface.
Although the announcement focuses on Samsung’s native applications, the company…
