Perplexity seems to have joined Anthropic in ‘trolling’ Sam Altman; says No to … – The Times of India

Perplexity seems to have joined Anthropic in ‘trolling’ Sam Altman; says No to … – The Times of India

By TOI Tech Desk
Publication Date: 2026-02-21 09:47:00

Perplexity may have joined Anthropic in ‘trolling’ Sam Altman’s OpenAI after the ChatGPT maker announced plans to test advertisements in the chatbot. Perplexity has reportedly confirmed that it will not introduce ads into chatbot responses. This way, the AI startup is distancing itself from OpenAI’s emerging ad-based monetisation strategy and aligning itself more closely with Anthropic’s approach to AI products. Speaking at a recent roundtable with reporters, Perplexity executives said that the AI search startup plans to rely on subscription and enterprise revenue rather than advertising, a move that appears to align with Anthropic’s recent criticism of ads in conversational AI tools.Earlier this month, Anthropic added fuel to a growing debate within the AI industry by publicly mocking OpenAI’s shift toward ads in ChatGPT through a series of Super Bowl commercials. In these ads, the company highlighted how advertising could change chatbot interactions. In one of the 30-second spots, Anthropic shows a routine fitness question being interrupted mid-response by an unsolicited promotion for shoe insoles. In another, when a user asks a chatbot how to communicate better with their mother, an ad for a mature dating service appears that connectssensitive cubs with roaring cougars.”While OpenAI has begun testing ads for US users of its free and $8-a-month ChatGPT Go tier, Perplexity is simultaneously expanding its enterprise sales push, targeting organisations and…