By indiantelevision.com Team
Publication Date: 2026-05-31 17:00:00
SAN FRANCISCO: It may look like a giveaway, but Perplexity’s latest marketing move comes with a carefully calculated twist. The AI startup has been sending free Mac Minis to a select group of tech creators, developers and power users, sparking a wave of unboxing posts across social media. While the campaign resembles a traditional influencer outreach effort, the real objective appears to be showcasing a new category of AI-powered computing.
At the centre of the strategy is Personal Computer, a recently launched feature available to subscribers of Perplexity’s premium Max plan. Unlike a conventional chatbot that responds to prompts within a browser, Personal Computer functions as an AI agent capable of carrying out complex tasks across a user’s device.
The system can interact with local files, access native Mac applications such as Mail, Notes, Finder and Slack, browse the web, and complete multi-step workflows with minimal user intervention. In effect, Perplexity is attempting to move beyond the search and chatbot category into a broader vision of autonomous digital assistants.
That ambition helps explain why the company is focusing on the Mac Mini.
Perplexity has described the compact desktop computer as one of the best ways to experience Personal Computer. Because the device can remain powered on continuously, it can act as a dedicated AI workstation, allowing agents to perform long-running background tasks without interrupting a…
