By Andrew Cohen
Publication Date: 2026-04-30 21:54:00
Jeff Grimes, head of live events product at Perplexity.
Advisors can prompt the Perplexity Computer to flag concentrated stock exposure, scan portfolios for idle cash, or send alerts when geopolitical events could impact commodities tied to client holdings.
Perplexity, an AI startup reportedly valued around $20 billion, anticipates its financial engine to help small RIAs will work with the “efficiency of a very highly staffed larger firm without having to add more headcount,” in what could fuel a boom for solo independent advisors.
“An advisor who really knows how to take advantage of these tools can make a one-person shop feel like a 50-person shop,” Jeff Grimes, Perplexity’s head of live events product, told InvestmentNews. “I do think you’ll see maybe more of a burgeoning of these smaller institutions because of the operating efficiency. It’s more possible for one person or two people to start a really powerful advisory, maybe in a way that it wasn’t before.”
Perplexity Computer, which aggregates answers from Anthropic’s Claude, Gemini, Grok, and OpenAI, and other AI models, is priced at $20 per month for a Pro subscription to automate investment and financial planning tasks for advisors. Perplexity…
