Perplexity AI’s Aravind Srinivas poses ‘Million Dollar Question’, instead of Super Bowl ad in marketing gamble—Details | Company Business News

Brands in the United States spend big dollars for a place in the Super Bowl advertisement lineup as the event draws innumerable live and TV audiences and even included half-time performances by superstars such as Beyonce over the years.

However, breaking away from the tradition, Aravind Srinivas has decided to take a marketing gamble, by instead launching a direct promotion campaign during the hyped period. For comparison, AI competitor OpenAI will be making its Super Bowl ad debut this year.