By Gary Davis
Publication Date: 2026-08-28 21:32:00
Nvidia is reportedly in talks to invest in Perplexity AI at a valuation exceeding $30 billion, according to The Information. If completed, the deal would mark a 50% jump from the AI search startup’s $20 billion valuation just one year ago and would deepen one of the most strategically significant relationships in the artificial intelligence industry. The move signals that AI search is evolving from a consumer tool into the infrastructure layer for autonomous AI agents, a shift that could redefine how billions of people and machines interact with information.
Nvidia’s Latest Move in the AI Search Race
The reported investment discussions, first published by The Information on August 23, 2026, describe an equity funding round worth several billion dollars. Neither Nvidia nor Perplexity has confirmed the talks, and there is no guarantee a deal will close.
What makes this round notable is not just the valuation, but the strategic context. Nvidia has backed Perplexity since its Series B in January 2024, returned for the unicorn round two months later, and joined a $100 million extension at an $18 billion valuation in July 2025. The chipmaker is already one of Perplexity’s most important financial partners, alongside Amazon founder Jeff Bezos and SoftBank Group.
According to The Information, Nvidia initially explored a technology licensing arrangement and the possibility of hiring some of Perplexity’s staff before the conversation shifted to a straightforward equity…
