By Peter Kafka
Publication Date: 2026-03-18 17:23:00
Lots of publishers are freaked out about “Google Zero” — the notion that one day, Google will stop sending them any traffic at all.
That’s more or less already happened at People Inc., says CEO Neil Vogel: Vogel says Google referrals used to account for 70% of his properties’ traffic, but dropped off quickly in the last couple of years. Now Google represents about 25% of its mix.
That decline is supposed to be an existential problem for people like Vogel, who spent years building…
