Paramount Taps Former Google Exec Barak Turovsky as Consumer AI Head

Paramount has hired former Google, Cisco and General Motors executive Barak Turovsky to serve as its executive vice president of consumer AI.

In his new role, Turovsky will be responsible for growing the media giant’s AI and machine learning teams and exploring ways to leverage AI to improve personalization, content discovery, platform intelligence, consumer engagement and monetization capabilities across Paramount+ and Pluto TV.

“As we see every day, the pace of technological change our industry is experiencing is rapid and we’ve already made tremendous progress in recent months to evolve our organization and products to remain on the forefront of what’s possible,” Paramount chief product officer Dane Glasgow said in a memo to staff on Monday. “Technology will always be a creative multiplier and, with Barak’s leadership, I’m looking forward to seeing the impact he and the team will make as we drive our technological evolution forward.”

Paramount senior vice…