OpenAI consumer pivot shows AI isn’t B2B

OpenAI consumer pivot shows AI isn’t B2B

Comment As AI pilots within enterprises increasingly flame out, OpenAI is making a pivot to consumers, suggesting AI is more likely to sneak into the enterprise through users than walk in through the front door. But IT departments will still have to deal with it once it arrives.

New technology usually takes over an enterprise in one of two ways. Most traditional big B2B products come in through the front door. The CIO plays golf and eats steak dinners with salespeople, places a big-ticket…

Article Source
https://www.theregister.com/2025/05/25/ai_is_a_consumer_technology/