From sizing advice via selfies to robot stock-takers, online shopping behemoths have increasingly turned to artificial intelligence in a bid to stem the flow of bad-for-business clothes returns. Up to 30% of fashion items bought on the internet are sent back, according to a late 2024 study by consulting firm McKinsey and the Business of Fashion website — not least because “clients are buying several sizes or styles and returning most of them”.
That practice drags down profit margins. Each…
Article Source
https://m.economictimes.com/tech/artificial-intelligence/online-shopping-giants-bet-on-ai-to-curb-clothes-returns/articleshow/118322450.cms
